Red Nose (formerly SIDS and Kids Australia) is an Australian community based organisation that is dedicated to saving the lives of babies and children during pregnancy, birth, infancy and childhood, and to supporting bereaved families. Annually, 3,200 Australian families experience the sudden and unexpected death of a baby or child. Through world-class research, advocacy and education Red Nose passionately believe they can put an end to this.
VTech & Red Nose have proudly partnered to support education and awareness of safe sleeping practices, and promote the correct use of baby audio and video monitors for new and expectant mums.